My name is Michael Le

Currently leading UX and design at Kounta

Previously designing at Pivotal Labs, The Telegraph (UK), and Tobias and Tobias.

Code meets design

I graduated from the University of Waterloo in Computer Engineering and have worked in New York City, London, and now am based in Sydney, Australia.

My coding background helps me understand the technical aspects of a project and allows for more options when prototyping solutions.

I am a self taught designer with a curious mind and desire to find out the "why" that links people and products. Over the years I have acquired the skills to lead teams with conducting product discovery research, usability testing, quantitative testing (A/B), and visual design from wireframes to polished design assets.

Featured work

Kounta iPad

Unifying brand and product

Integrating the brand into product so that it is a great experience for the customer.

Helping the product team connect with restaurant & hospitality customers and learn how they use our product. Leading the design system efforts along with the engineering team using React for delivering a consistent experience for our customers.

Telegraph Fashion

Design for the masses

Redesigning the Telegraph website

My role as a UX designer is helping with bringing in user research and insights to our designs, wireframing and prototyping. The new responsive web site responsible for delivering content to millions of visitors every day.

I always wanted to work on products that had a positive impact on many people. I am fortunate to be working with a great team and I am extremely proud of the work that we did.

post its

Helping internal and external users

One of the most common queries for online delivery is "Where is my order?"

Ran workshops and discovery research to identify opportunities for the product team to focus on. The moral of this story is to get in front of your customers so you can get better context.


I write so that I can articulate my thoughts and experiences. Writing online makes that knowledge easy to share with others.


Public speaking has not always been easy for me because I was shy and English was my second language. Through my career as a consultant, I did presentations to senior stakeholders and clients. However, I didn't enjoy public speaking until my manager Jane Austin encourage me to talk about design for the first time.

I have now done a few talks in my career and this is how I prepare for presentations and talks.

Some extra bits

Get in touch

Feel free to say hi or follow me online.